cfrp
10-12-2011, 01:02 PM
So apparently the convertible version of the ATS has been cancelled due to low demand and financial problems.
Cadillac wants to pitch its upcoming ATS series against the BMW 3 Series and the Mercedes C-Class. Original plans for the ATS called for a sedan, a coupe, a wagon and a convertible, which would have given Cadillac a counterpoint to every one of BMW’s offerings. It also would have given Cadillac a far broader range than Mercedes-Benz currently offers with the C-Class.
First, the ATS wagon fell victim to cost cutting, since projections didn’t show enough sales to justify design and production costs. Now GM Inside News reports that the ATS convertible has suffered the same fate, also a victim of insufficient demand to warrant production. That leaves a planned ATS sedan (which will appear first) and a planned ATS coupe, although the coupe is probably next on the chopping block.
Cadillac wants to pitch its upcoming ATS series against the BMW 3 Series and the Mercedes C-Class. Original plans for the ATS called for a sedan, a coupe, a wagon and a convertible, which would have given Cadillac a counterpoint to every one of BMW’s offerings. It also would have given Cadillac a far broader range than Mercedes-Benz currently offers with the C-Class.
First, the ATS wagon fell victim to cost cutting, since projections didn’t show enough sales to justify design and production costs. Now GM Inside News reports that the ATS convertible has suffered the same fate, also a victim of insufficient demand to warrant production. That leaves a planned ATS sedan (which will appear first) and a planned ATS coupe, although the coupe is probably next on the chopping block.
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