cfrp
01-25-2012, 04:19 PM
Another installment of "The Journey" series of the promotional videos from Cadillac ATS.
http://www.youtube.com/watch?v=9g3hZZO25vQ&
One of the stand-out cars at this year’s North American International Auto Show, the Cadillac ATS looks extremely promising. In the 4th installment of Cadillac’s “The Journey” series, we witness GM’s commitment behind this product, from conception, to development, to its debut at the Detroit Auto Show.
Tuned during Nurburgring shakedown testing, the ATS aims to take on the best of what Germany has to offer– the luxury compact sedan segment. Weighing less than 3,400 lbs, the ATS is expected to carry 100 lbs less than either an Audi A4 or Mercedes-Benz C-Class. What’s more, the ATS will also possess an all-original chassis attaining 50/50 weight distribution, must like the segment leading BMW 3-series. But most of all, the party piece of the ATS’ handling dynamics will be its magnetic ride shocks– a first in this segment.
The Cadillac will come with as many engine trim options as its German rivals, offering a 2.5-liter 4-cylinder base power plant producing 200-hp, a 270-hp turbocharged 2.0-liter 4-cylinder and a 318-hp 3.6-liter V6. Expect a diesel engine offering later in the ATS lifecycle as well.
A lot rests upon the ATS as its success will draw implications to Cadillac’s future in the global market. GM North America President Mark Reuss is confident, boldly introducing the ATS at the Detroit Auto Show as, “this is the car to finally challenge the German cars at their own game and win.”
Looks like the next video will be more about the development and design of the ATS. Looking forward to seeing that one.
http://www.youtube.com/watch?v=9g3hZZO25vQ&
One of the stand-out cars at this year’s North American International Auto Show, the Cadillac ATS looks extremely promising. In the 4th installment of Cadillac’s “The Journey” series, we witness GM’s commitment behind this product, from conception, to development, to its debut at the Detroit Auto Show.
Tuned during Nurburgring shakedown testing, the ATS aims to take on the best of what Germany has to offer– the luxury compact sedan segment. Weighing less than 3,400 lbs, the ATS is expected to carry 100 lbs less than either an Audi A4 or Mercedes-Benz C-Class. What’s more, the ATS will also possess an all-original chassis attaining 50/50 weight distribution, must like the segment leading BMW 3-series. But most of all, the party piece of the ATS’ handling dynamics will be its magnetic ride shocks– a first in this segment.
The Cadillac will come with as many engine trim options as its German rivals, offering a 2.5-liter 4-cylinder base power plant producing 200-hp, a 270-hp turbocharged 2.0-liter 4-cylinder and a 318-hp 3.6-liter V6. Expect a diesel engine offering later in the ATS lifecycle as well.
A lot rests upon the ATS as its success will draw implications to Cadillac’s future in the global market. GM North America President Mark Reuss is confident, boldly introducing the ATS at the Detroit Auto Show as, “this is the car to finally challenge the German cars at their own game and win.”
Looks like the next video will be more about the development and design of the ATS. Looking forward to seeing that one.
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